Guides
How to structure an HVAC service menu page for a small shop.
A service menu is a clear list of the jobs you take — repair, install, maintenance, and anything else you actually sell — with a phone and a form. It is not a price list you invent, not a coupon wall, and not a ranking promise.
What the menu is for
Homeowners and small businesses scan for the job name, then call. The menu page (often your Services page) should use the words they type and the towns you drive. Skip filler about “comfort solutions.” Skip a fifty-item list of work you farm out or refuse.
Blocks that belong
- H1: heating and air services in [city] — or your real shop name + services — one H1.
- Grouped list: cooling, heating, maintenance, optional extras you truly offer (thermostats, duct work, indoor air if real).
- One short line under each group: what a visit usually includes at YOUR shop.
- Price posture: ranges only if you quote that way; otherwise “estimate after we see the system.”
- Click-to-call on the Google Business number. Form that emails the shop.
- Link to financing only if the program is real; otherwise omit.
Claims that do not belong
- Fake “starting at $99” hooks you will not honor.
- Every brand under the sun when you refuse some.
- Medical or mold-cure claims on a menu line.
- Any claim that publishing the menu will rank you or send leads. We do not claim that either.
How the two SKUs fit
On $497, the service menu is the Services page we paste on Hostinger WordPress from your intake list. On $197, you paste and edit the kit Services file. Keep the list aligned with Google Business categories you actually use — categories are a listing fact, not a keyword dump.
DIY $138 with KIT30. DFY $497.
Questions before buying: use the seller chat on the Whop listing. No income, lead, or ranking claims. Refunds follow checkout terms.